The Diary of a CEO by Steven Bartlett
What type of reader are you?
I ask this question because all over social media are examples of how people read, how they make their selections and choose the next book they will be reading. I find this fascinating. There are some readers who choose their books for the month, and can tell you not only what they will be reading next, but the book after that, and the book after that.
I am definitely a mood reader. This involves picking up a book based on what I am feeling at that time. Sometimes I fall down rabbit holes - (anyone remember the Malcolm Kershaw era of my reading?!) Other times, only a beloved Miss Read will do....and then we have the wild cards.
On my way for an appointment, and listening to the Zoe Ball Breakfast show on the radio, a special guest was being interviewed about his latest book. This gentleman had the most wonderful voice, and gave such good advice on the show that the studio were in raptures. Here was a wise guru! To say I screeched into Waterstones to find a copy of his book would not be an overstatement. And there on the shelf sat the honey-toned guru's novel...at half price. It was meant to be I tell you!
At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - is a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is in search of building something great or becoming someone great.
There is so much I want to say about this book. It is excellent. First of all, please do not assume this is a book solely about business. Whilst Steven talks a lot about business, there is also something for everyone of us here. This is a book that can apply to life.
The book is aesthetically very pleasing - black, white and gold. The insides are a mix of print, drawings and quotes. The book is divided into four pillars: The Self, The Story, The Philosophy and The Team. It contains many great stories from the interviews conducted by Steven Bartlett and also glimpses of his own life - his upbringing, his early companies and his relationships. It is deeply personal and Steven is not afraid to admit he has made errors, but he owns them, learns and grows.
Within each pillar is the rules. Each starts with an overview, then the fleshing out including those wonderful stories and at the end a brief summary of the rule and the most pertinent quote. A number of the rules spoke to me personally, particularly those featuring health and wellbeing. And each feels like that Zoe Ball interview, words from a fascinating and successful man, who has many interesting anecdotes and an address book that read like a who's who of business.
I was speaking with a colleague of mine and Steven Bartlett's name came up. She explained she follows his podcast religiously and loves the words of wisdom he imparts. Having read this book, I am also a convert.
This is an excellent, visual and inspiring read. Best of all there is a little bonus at Law 33. A really insightful read